Sublimit are a promotional design and print company based in Retford who specialise in workwear for businesses. Sublimit needed an e-commerce website to meet the needs of their growing business.

With many different products available to purchase and customise with printed lettering and logos, a focus was put on the categorisation of products and pages. Several categories with additional sub-categories were created to make locating the desired product as easy as possible. After categorisation, user flows were used and tested to make it easy for customers to get from product catalogue to purchase.